Making the grade

Posted: 01 Aug 2012 02:23 PM PDT

The Better Business Bureau (BBB) has come a long way since it was founded in 1912, today collecting and providing performance ratings on more than 4 million businesses in the United States and Canada.

In 2010, the BBB announced a relationship with the Direct Selling Education Foundation (DSEF) to help educate direct selling companies, their representatives and prospects, and their customers on their rights and responsibilities. That relationship has resulted in a number of blog posts counseling consumers on everything from how to identify a pyramid scheme to why we trust some people, but not others.

More importantly, formally agreeing to abide by the BBB Code of Business Practices is something that Amway and most of our industry peers have done, beginning with Avon in 1949. That long-term commitment means most of us earn the BBB’s A+ rating year after year.

It’s a grade we take pride in, and one we’ll all continue to strive for.


Leave a Reply